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Get to know Profoto

Welcome to the world of light shaping

Since 1968, the world’s best photographers have been using our lights and light shaping tools to create stunning, iconic images.

Initially, we were known for heavy-duty studio lights. More recently, more and more talented image creators have used our products thanks to the launch of battery-powered, compact lights with TTL.

Today, thanks to the introduction of our studio lights for Smartphones and the leading-edge technology that seamlessly and invisibly connects camera, app, and light – we’re making light more accessible to everyone passionate about creating amazing images now, and in the future.

Because, at Profoto, our mission is to push the boundaries, make the best products and technology, and share our knowledge to inspire all those passionate about creating great images.

What do I need to get started

Select a light and the compatible light shaping tools of your preference. There are over 150 Light Shaping Tools to choose from, but you can start simple. Choose a remote to trigger the light from your camera, or you can choose a smartphone studio light, download the Profoto Camera app and connect. You are now ready to start experimenting with shaping light and create exquisite images. As you advance, keep adding products to your kit. This is the beauty of the Profoto system – endless lighting possibilities.

4 reasons why photographers all over the world use our products


Profoto doesn’t do complicated. That’s why you’ll find our products easy to set up and simple to use.


Our products will never let you down, and they are built to last, making them a great investment.


Smart design based on 50 years of research, user insight, original thinking and pioneering ideas.

Built for you:

Everything from how a knob feels to how a beep sounds is designed to make your job as a photographer easier.

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