Profoto A10
The flash for life
The last on-camera flash you’ll ever need
How do you improve the best on-camera flash in the world? It’s not an easy feat, but if there is one thing you can expect when you invest in gear from Profoto, it’s quality and longevity. The A10 has got all the quality and performance of its predecessor A1X as well as Profoto’s newest bluetooth enabled technology Profoto AirX built in. It enables you to unleash the full power of the A10 flash no matter what type of capturing device you use – now and in the future.
Emma Svensson uses Profoto A10 to turn reality into expectations
Adventurer, climber, photographer and vanlifer Emma Svensson has built her brand around natural-looking lifestyle content. Her approach is always very hands-on, but the seemingly effortless process is based on many years of hard-earned professional photography in some of the world’s most spectacular locations. Watch her latest storytelling project, where she squeezes everything out of her Profoto A10’s, when capturing the skiing couple Kajsa and William on a roadtrip from Stockholm to Åre.
This is the Profoto A10
The A10 is in every inch a Profoto light. Its round head delivers light that’s both natural and beautiful with a soft smooth fall-off. And it’s incredibly easy to use, with superfast recycling and a long-lasting battery, so you’ll never miss a shot. And with Profoto’s latest Bluetooth enabled technology AirX built in, you can unleash the full power of the A10 when shooting with your smartphone. So regardless of what type of camera you use, you’ll now have access to light shaping excellence anytime, anywhere.
Why choose the Profoto A10?
Light that’s both natural and beautiful
Because we designed the A10 with a round head rather than the typical rectangular shape used by other on-camera solutions, the light it delivers is both natural and beautiful. That spread of light can also be easily adjusted from a wide setting, where the light has a soft smooth fall-off to something narrower and more focused – with just a simple twist of the zoom ring on the head.
Future-proof with Profoto AirX
AirX is Profoto’s latest innovation. A bluetooth based technology that enables you to unleash the full power of the A10 flash, no matter what type of capturing device you use – now and in the future. Making Profoto A10 a truly future proof product that offers seamless inter-device connectivity with the Profoto eco system and beyond.
Never miss a shot
The A10 can keep up because it recycles four times faster than most on-camera solutions – that’s every 1.0 seconds at full power. Put simply, you’ll never miss a shot.
Less time learning means more time shooting
We designed the A10 to be uncomplicated, so there’s no learning curve. The interface is simple, clean and clear meaning you can spend more time engaged with your clients and create a great image.
No more worrying about battery life
The A10 has its own exchangeable Li-Ion high capacity battery pack that lasts up to four times longer than AA batteries with no performance fade, and a facility to recharge quickly. So you can shoot for longer with confidence.
Visualize your image with the modeling light
The A10’s built-in modeling light gives you an instant understanding of how light and shadow work together before you press the shutter, as well as providing an additional light source in low light situations.
AirTTL means built-in convenience and versatility
With AirTTL you have a huge amount of built-in flexibility. TTL allows you to lock in the perfect exposure instantly, giving you far greater degree of control and a significantly faster workflow. It’s pretty much point-and-shoot; it’s easy, fast and precise. And the ‘Air’ feature means you can communicate with another A10 or other Profoto light seamlessly, and High-Speed Sync is right there when you need it.
HSS or High-Speed Sync, enables you to use flash at any shutter speed up to 1/8,000 of a second. That means you are in full control of the ambient light, which is useful when shooting outdoors in sunlight. With HSS you can shape light even with large apertures and at fast shutter speeds. HSS is great for outdoor portraits with shallow depth of field or freezing fast action in broad daylight. Profoto HSS is faster, more powerful and more consistent than any other HSS solution on the market.
Grow with the A10
With the A10, you can open the door to a world of creative opportunities. There is a dedicated set of light-shaping modifiers for the A1 series that, thanks to a built-in smart magnetic mount, can be easily clicked on and off or stacked to help you achieve exactly the effect you want. These include the Dome Diffuser, Bounce Card, Wide Lens, Soft Bounce, Gel Kit, Grid Kit, Clic Gels and Clic Grids. You can also use the A10 with more powerful lights, such as the B10 series, together with the 120+ light-shaping tools available.
What's new with the A10
The Profoto A10 has been upgraded with our new Bluetooth enabled technology Profoto AirX. Meaning that you can download new firmware for your A10 wirelessly via the Profoto app. But even better, you can both capture, edit and publish on your smartphone, significantly reducing the time between creative concept and published image. So from now on you can unleash the full power of the A10 no matter what camera you use. Making Profoto A10 a truly future-proof product.
"Flash can be really ugly if you don’t know how to use it"
Swedish photographers Mira and Thilda used to be natural-light shooters. Using flash was way too complicated and almost felt a little scary. The first flashes they bought were hard to understand and use, with tons of button and settings. But when they discovered the Profoto A-series, they realized that working with flash doesn’t have to be complicated at all. In these videos, Mira and Thilda challenged themselves to meet these misconceptions around flash. By using the Profoto A10, they created the images they wanted, no matter what the surrounding conditions looked like.
